Hey, I’m Sylva!
Writing has always come naturally to me. At the same time, I’ve forever been intrigued by what makes people tick! When I discovered copywriting as a profession, it immediately felt like the right career path — a way for me to combine my creativity with my observant nature.
In the past decade, I’ve helped B2B/SaaS and DTC brands elevate their content to engage their audiences, maximize conversions, and establish their presence in their markets.
Whether it’s SEO optimized blog posts, radio spots, whitepapers, landing pages, or nurture email campaigns … you can bet I’ve done it all. Whatever you throw at me, you can count on me to take complex information and make it human.
Lately, I’ve been dipping my toes into UX design to expand the impact of my work by shaping experiences that resonate with users.
Every project is a chance to make communication clearer, more human, and more meaningful — and that’s what keeps me hooked!
Education
Bachelor of Management
Marketing Major, Psychology Minor
The University of British Columbia (2012)
UX Design Professional Certificate
Google
In Progress, Expected 2025
Digital Content and Storytelling
The University of British Columbia Extended Learning (2017)
Copywriting for Print
Langara College (2014)
Experience
Senior Content Marketing Specialist
AgencyAnalytics
Sep 2024 - May 2025
Senior Conversion Copywriter
The Personal Development School
Jul 2025 - Sep 2024
Senior Freelance Copywriter
Apr 2020 - Sep 2024
Senior Copywriter
Galvanize
Jan 2019 - Aug 2019
Copywriter
PageFreezer
Dec 2015 - Dec 2018
Skills & Tech Stack
SEO & Content Optimization
Surfer SEO, SEMrush, Ahrefs
Marketing & Email Automation
HubSpot, Mailchimp, Constant Contact
Analytics & Performance Tracking
GA4, Hotjar, Google Ads, A/B Testing, conversion metrics
Project Management
Asana, Jira, ClickUp, Monday, Slack
CMS & Knowledge Sharing
WordPress, Contentful, Confluence, Slite, Notion
Survey Design & Research
SurveyMonkey, Typeform, Google Forms
UX Writing & Wireframing
Figma
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Efficiency
I say more with less, and like doing things right the first time.
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Empathy
I start every project by understanding people — their needs, motivations, and emotions.
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Autonomy
Collaboration’s great, but I thrive when getting it done solo.
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Resilience
Deadlines, pivots, feedback loops — I’m built like a machine, just bring it on.
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Honesty
I believe in clear communication, transparency, and saying what I mean — always.