Hey, I’m Sylva!

Writing has always come naturally to me. At the same time, I’ve forever been intrigued by what makes people tick! When I discovered copywriting as a profession, it immediately felt like the right career path — a way for me to combine my creativity with my observant nature.

In the past decade, I’ve helped B2B/SaaS and DTC brands elevate their content to engage their audiences, maximize conversions, and establish their presence in their markets.

Whether it’s SEO optimized blog posts, radio spots, whitepapers, landing pages, or nurture email campaigns … you can bet I’ve done it all. Whatever you throw at me, you can count on me to take complex information and make it human.

Lately, I’ve been dipping my toes into UX design to expand the impact of my work by shaping experiences that resonate with users.

Every project is a chance to make communication clearer, more human, and more meaningful — and that’s what keeps me hooked!

A woman with long brown hair with red tips, wearing a black hoodie, sitting indoors with a wooden ceiling and modern lighting in the background.
Hear What it's Like to Have Me on Your Team

Education

Bachelor of Management
Marketing Major, Psychology Minor
The University of British Columbia (2012)

UX Design Professional Certificate
Google
In Progress, Expected 2025

Digital Content and Storytelling
The University of British Columbia Extended Learning (2017)

Copywriting for Print
Langara College (2014)

Experience

Senior Content Marketing Specialist
AgencyAnalytics
Sep 2024 - May 2025

Senior Conversion Copywriter
The Personal Development School
Jul 2025 - Sep 2024

Senior Freelance Copywriter
Apr 2020 - Sep 2024

Senior Copywriter
Galvanize
Jan 2019 - Aug 2019

Copywriter
PageFreezer
Dec 2015 - Dec 2018

Skills & Tech Stack

SEO & Content Optimization
Surfer SEO, SEMrush, Ahrefs

Marketing & Email Automation
HubSpot, Mailchimp, Constant Contact

Analytics & Performance Tracking
GA4, Hotjar, Google Ads, A/B Testing, conversion metrics

Project Management
Asana, Jira, ClickUp, Monday, Slack

CMS & Knowledge Sharing
WordPress, Contentful, Confluence, Slite, Notion

Survey Design & Research
SurveyMonkey, Typeform, Google Forms

UX Writing & Wireframing
Figma

  • Efficiency

    I say more with less, and like doing things right the first time.

  • Empathy

    I start every project by understanding people — their needs, motivations, and emotions.

  • Autonomy

    Collaboration’s great, but I thrive when getting it done solo.

  • Resilience

    Deadlines, pivots, feedback loops — I’m built like a machine, just bring it on.

  • Honesty

    I believe in clear communication, transparency, and saying what I mean — always.