Background

Clixflow, is a website builder that lets users drag and drop to create websites—no code required.

After a user signs up and completes their onboarding form, they’re taken to an empty state screen that will eventually contain all of their projects. As part of efforts to improve its UX, Clixflow was intending to create customized first-use empty states based on user answers to the form.

Ask

Create a new empty state for the user projects screen tailored to users who want to create a portfolio website.

• Customize the empty state based on onboarding responses.

• Provide access to portfolio templates or the option to start from scratch.

• Encourage users to begin their first project immediately.

Solution

• Replaced generic copy with intent-aware messaging.

• Positioned templates as a time-saving option.

• Included visual previews to inspire action.

• Structured content top-down: guidance → inspiration → CTAs.

• Offered two clear, parallel paths to reduce decision friction.

Result

A portfolio-first empty state that replaces blank-page anxiety with a clear next step.