EasyB | Mobile Push Notifications

Background

EasyB, is a growing fintech/neobank app that offers low commissions with a user-friendly interface. They were looking for their UI copy to match their brand.

Ask

Write 6 different mobile push notifications for 6 different situations, matching the appropriate tone to the different scenarios.

Constraints

  • Title: max 30 characters

  • Body: max 40 characters

  • CTAs: 13 characters

Solution

  • Adjusted tone carefully across emotional states.

  • Prioritized clarity at a glance for mobile lock screens.

  • Used calm, actionable language for negative scenarios.

  • Designed CTAs around what the user should do next, giving options where necessary,

  • Maintained design consistency across all notification types.

Result
6 mood-matched push notifications that drive action without sacrificing trust.

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