Background

Lingual is a playful, encouraging language-learning app designed to make progress feel magical and achievable. As users move through lessons, social interactions, and daily goals, microcopy plays a critical role in guiding behavior, celebrating wins, and preventing frustration — all without breaking immersion or momentum.

This assignment focused on moments where timing, tone, and delivery matter just as much as the words themselves.

Ask

Create on-brand microcopy for 5 key user scenarios. Each message needed to support the user emotionally, reinforce positive learning habits, and keep users moving forward in the app.

Constraints

• Stay true to Lingual’s brand voice: magical, encouraging, and playful.

• Match the emotional weight of the moment (celebration vs. interruption vs. recovery).

• Use microcopy formats intentionally (toast vs. modal vs. screen).

• Keep copy concise, motivating, and easy to scan.

• Avoid breaking learning flow unless absolutely necessary.

Solution

• Adjusted tone carefully across emotional states.

• Prioritized clarity at a glance for mobile lock screens.

• Used calm, actionable language for negative scenarios.

• Designed CTAs around what the user should do next, not blame.

• Maintained consistency across all notification types.

Result

A cohesive microcopy system that responds to user actions in real time, celebrating progress, preventing accidental loss, and gracefully handling interruptions while maintaining a consistent visual and tonal language across the app.