Background

Medi is a meditation app designed to bring clarity, calm, and inner peace to its users. Research showed that a significant portion of traffic to the 404 page came from broken links shared across external forums — meaning users often landed there unexpectedly, mid-journey.

Ask

Rewrite Medi’s 404 page to align with the brand’s calming voice and encourage users to download the mobile app, while avoiding frustration or negative emotional spikes.

Brief Constraints

• Maintain Medi’s brand voice: welcoming, peaceful, and quietly confident.

• Avoid negative or alarming language.

• Encourage app downloads without sounding pushy.

• Design for desktop, with a visually soothing experience.

• Redirect users gracefully rather than treating the 404 as an error state.

Solution

Reframed the 404 as a moment of pause rather than failure, using soft language, generous white space, and tranquil visuals. The copy reassures users they’re still “in the right place,” while gently guiding them toward the app or back home. Subtle animation and a calming gradient reinforce Medi’s mission, turning a broken link into a brand-affirming experience.

Result

A calm, reassuring 404 experience that gently redirects users without breaking the mood of mindfulness.