Background

Clixflow, is a website builder that lets users drag and drop to create websites—no code required.

To help their users get started, Clixflow wants to present users with a quick onboarding form that will customize the user’s experience and help them build the type of site they’re interested in.

Ask

Create a 4–6 step onboarding form that collects user data to help customize the product to the user’s intended use.

Key Considerations

• The form needed to feel quick and non-intrusive.

• Questions had to be clear for both personalization and marketing data.

• Users needed to understand why they were being asked each question.

Solution

• Kept each step single-purpose to reduce cognitive load.

• Used conversational microcopy to set expectations and build momentum.

• Ordered questions to feel natural, not interrogative.

• Explained why information was being collected to improve completion rates.

• Balanced business needs (segmentation, marketing) with user benefit.

Result

A conversational onboarding flow that personalizes the builder in five fast, focused steps.