Background

Ollert is a project management app built around workspaces, and many users juggle multiple accounts—often with different passwords. To reduce login friction, the team introduced a new password-free sign-in option that emails users a secure link, while still supporting traditional password login for those who prefer it.

Ask

Re-write the designer’s draft and design the updated second login screen (shown after a user enters their email).

Key Considerations

• Users are often multitasking and skimming.

• Copy needs to feel helpful, not instructional or robotic.

• Tone should be confident but friendly.

Solution

• Rewrote copy to be more conversational and human.

• Clarified ambiguous language that could slow users down.

• Used consistent terminology to reduce confusion.

• Focused on microcopy that supports action, not just description.

Result

A friction-reducing login flow that introduces password-free access without sacrificing trust.